Become a Campaign Partner

We all play a role preventing child abuse and neglect. The Colorado Child Abuse and Neglect Awareness Campaign is a multi-year initiative to promote the statewide child abuse and neglect reporting hotline, 844-CO-4-KIDS (844-264-5437). Together we raise awareness about preventing child abuse and neglect, encouraging everyone to report all concerns to the hotline. The Colorado Department of Human Services leads numerous county and community partners in this effort. Get involved to make a difference. Join the campaign, today!

Why Become a Partner

The purpose of this free partnership is to promote the new Colorado Child Abuse and Neglect Hotline 844-CO-4-KIDS and raise awareness for child abuse and neglect prevention across the state. No organization is too small, or too big, to discover the unique ways in which they can support Colorado's kids. We need help from 501c3 organizations, government agencies, schools, businesses, and community groups to end child abuse and neglect in Colorado.

Partner Benefits

• Co-branded campaign materials – Each partner will receive standard printed materials and have the opportunity to co-brand materials. In addition, an electronic campaign toolkit is available to partners. The toolkit includes:

Radio PSA (English & Spanish)
11" x 17" poster (English & Spanish)
8.5" x 11" flyer (English & Spanish)
8.5" x 11" online mandatory reporter training flyer
Brochure and/or Rack Card (English & Spanish)
Branded Fact Sheet
Branded Tip Sheet
Additional items: Twitter/Facebook content, newsletter content, etc. (with supportive instructions)

• Social media promotion – The CO4Kids Facebook and Twitter accounts will promote related partner events and acknowledge campaign participation, as appropriate.

• Recognition at the CDHS signature event in April – Campaign partners will be publicly recognized for their contributions. Recognition may include featured logos in signage or printed materials (with permission), table space at an event, or other perks to be determined as event details are scheduled.

• Recognition on the campaign website – Campaign partners have the opportunity to create a partner page on our website. The partner page can feature your organization’s logo, description of your work, and links to your website and social media accounts. Campaign partners can also use the online events calendar to promote their activities and events.

• Other needs – Please let us know if there are additional resources we can provide or if we can support your efforts in other ways.

Expectations of Partners

• Support the public awareness campaign – Campaign partners are expected to generally support efforts to promote the Colorado Child Abuse and Neglect Hotline, 844-CO-4-KIDS.

• Utilize the events calendar – Campaign partners should use the public awareness calendar to promote and highlight local events and activities.

• Support earned media efforts – Help us pitch stories to the media, and utilize contacts to increase earned media opportunities and demonstrate support for the campaign goals and objectives. Please keep us apprised of media coverage you receive.

• Promote the Colorado Child Abuse and Neglect Hotline 844-CO-4-KIDS, through local channels – Utilize owned media channels such as your organization’s website, newsletters, email blasts, or personalized emails to subscribers or partners to highlight the hotline, as appropriate. Campaign templates and images will be provided as part of the toolkit.

• Social media promotion – Leverage social media to raise awareness of the hotline, as appropriate. This includes original posts and shares/re-tweets. Campaign images and sample text will be provided as part of the toolkit.

• Be creative! – If you have a unique method of outreach, such as a local event, sponsorship or partnership, please let us know how we might support you in leveraging that method to further raise awareness of the hotline.

Details

To officially join the campaign at no cost, complete the electronic memorandum of understanding form linked below. We will contact you soon to confirm the partnership. It is mutually understood and agreed by and among the parties that:

This MOU constitutes an agreement between the parties hereto. This MOU may be modified, altered, revised, extended, or renewed by mutual written consent of all parties, by the issuance of written amendment, signed, and dated by all parties.
Any party may terminate its participation in this MOU at any time. Termination by Colorado Department of Human Services shall terminate the MOU. All parties intend to work cooperatively to resolve any conflict that may be the cause of the party’s intent to terminate participation.
The signing of this MOU is not a formal undertaking. It implies that the signatories will strive to reach, to the best of their ability, the objectives stated in the MOU. This MOU is non-binding.

This MOU does not constitute a waiver of, or exception to, any existing law, rule, regulation, or policy. No funding shall be exchanged between parties as a result of this MOU.

Click HERE to complete the Colorado Child Abuse and Neglect Public Awareness Campaign Partnership Memorandum of Understanding.